Shown above are some easy to make virtual wall hanging displays with my best images displayed prominently
on a wall over a sofa. If you are a landscape or nature photographer, or a portrait photographer I highly recommend
creating your own custom wall displays that you can upload to your website, email to prospective print buying clients, and
just generally use to promote your work as it was meant to be seen: on a wall!
How to Make them:
These are fairly easy to create yourself. First, you need at least one high quality image (I downloaded mine from a microstock site)
of a blank wall and at least one piece of furniture. I like to keep it simple – no garish colors or unnecessary distracting elements – just a basic neutral colored wall and one, maybe two at the most pieces of furniture.
Then you bring that image into Photoshop or Photoshop Elements, and open the image or images that you would like to place on the wall behind the sofa or chair. You should re-scale them to fit the size of the wall. I sized my wall to be 12 inches long which makes the vertical dimension around 8 inches. This is a good way to do it, I found, because then the task of re-scaling the image you want to hang simple and straightforward. First, working with 300ppi images (both the wall and the hanging image) I will change the image size of the image I am hanging to the relative size I envision for the display. Let’s say I want the picture to show as a 40×60 inch print. That wound roughly translate into about a 5 inch dimension on the long side (5×12 = 60). So I would first drag the image into the wall image. Then in Photoshop I would go to Edit>Transform>Scale. From here I can adjust the scale of the image by clicking on the upper left hand corner (do not release yet) and then slowly moving the mouse in while noting the scale changing as I move in – and stopping when the scale reaches the desired size (in this example I would stop when the length reached 5″). Then to finalize the new size simply click on Enter.
Now that you have the image re-sized you are ready for the next step: Adding a drop shadow. In Photoshop, in the layers panel, go to the bottom of the panel and click on the Layer Styles button (FX). This will bring up the layer styles dialog box. Find the drop shadow button and click on it. Then proceed to set up your drop shadow as you want it to look. Once you have it click “OK” and you are basically finished. I would then save the unflattened file to your hard drive for future changes you will want to make – like changing the “hanging” image to another one. This is basically your template which you can use continually to create new wall hanging displays as your needs warrant. It may be a good Idea to have more than one wall background to highlight different rooms in a house such as the bedroom, bathroom, ect.
I hope that helps to shed some light on this topic of maximizing your selling skills and resources to better educate and serve your clientele by showing them why they should consider buying that larger sized print instead of a smaller tabletop version. Remember, first impressions are always the ones they remember most.